DECISION MAKING: UNDERSTANDING YOUR CHOICES Ever find yourself ordering the same meal at your favorite restaurant, even when the menu is full of tempting new dishes? Or sticking with a familiar brand, out of habit, even though another might be cheaper or better? You’re not alone—and there’s a scientific reason for it. A team at TU Dresden just uncovered something fascinating: our brains are wired to repeat past decisions, even when we know there are better options. That old shortcut in your head doesn’t just save time—over time, it can trick you into actually preferring what’s familiar. The Power of Repetition The research, led by Professor Stefan Kiebel and Dr. Ben Wagner, dug into the nitty-gritty of how habits form and why we keep reaching for the same choices. They didn’t stop at one or two experiments either. The team analyzed nine fresh decision-making tasks, plus six older studies, totaling data from over 700 people. The pattern was clear: once you’ve made a choice—especia...